how do you attract customers to auto repair

• Email Marketing. Use Wifi Marketing or a written form to collect email addresses from your customers and launch an email newsletter.
• Website and Online Marketing. Whether you publish on your business’s YouTube channel or embed directly into your website, videos are a great way to capture customer attention and provide useful, ...
• In-Store Marketing. If you offer regular maintenance services at your auto repair shop, consider implementing a program that ensures your customers return to you for all their upcoming needs.
• Social Media Marketing. Use your social media channels as another way to deliver both informative and engaging content. You don’t need to be on every social media platform.
• Community Marketing. One of the auto repair marketing strategies that will bring customers right into your store is hosting events.

Full Answer

What are some marketing ideas for auto repair shops?

Competitors lurk, waiting to take your customers, and with the industry growing, more competitors will emerge. Auto shop owners must work hard to keep the customers they have and attract new ones. Here are six marketing ideas for auto repair shops that not only keep customers coming back, but also expand your clientele: 1. A Car Advice Blog

How to increase customer referrals for your auto repair business?

Auto repair and specialty shops need to invest in low-cost marketing ideas that target past and present customers. Keep your business in their minds, and you’ll increase your new customer referrals. Traditional marketing is focused on converting people who don’t know you into customers.

How do you attract new customers to your auto shop?

Hosting open houses, information sessions, and seminars about car maintenance is a good way to welcome new faces to your auto shop as well as form relationships with past customers. 17. Get Involved Locally

How can auto repair shops increase their word-of-mouth business?

In conclusion, focusing your marketing efforts on your existing customer base is a great way for auto repair shops to increase their word-of-mouth business. You can spend a lot of money on things like TV commercials, radio spots, and direct mail campaigns, but you may be targeting the wrong audiences.

How can I promote my auto repair business?

If you are curious about what is the best marketing for auto repair shop, keep reading.Website Branding. ... Search Engine Optimization. ... Social Media. ... Email Marketing. ... Local Reviews. ... Content Marketing. ... Referral Program. ... Reward Program.More items...•

How do I market myself as a mechanic?

You can create ads on Facebook or Google for people searching specific terms that relate to your services, such as “best mechanic near me.” Or, if you have an established business with a website, you can link up your physical ad with a digital one, so they work together.

How do I make my auto shop successful?

In this article, we are going to share with you specific tips to run an auto repair shop.Increase Mechanic Productivity.Use Automotive Management Software.Reduce Employee Turnover Rate. ... Give Discounts And Introduce Sales Offers. ... Offer Guarantee & Stand Behind Them. ... Display An Ethics Statement.Store Budget.More items...•

How do tire shops attract customers?

Five Tips to Get More Customers for Your Auto Repair ShopCreate and Promote Your Brand. ... A Strong Online Presence. ... Networking and Cross Promotional Marketing. ... Host Free Seminars or Workshops. ... During Slow Periods, Cold Call All of Your Customers.

How can I make my auto repair shop more profitable?

6 Ways to Increase Auto Repair Shop ProfitsTake a Disciplined Approach to Your Finances. ... Schedule Appointments. ... Inspect Every Vehicle. ... Reduce Fees on Card Transactions. ... Invest in Current Customers (and Employees) ... Generate New Customers with Local Coupon Advertising.

What is the most profitable auto repair?

Brake jobs A car's brakes are one of the most critical. A full-service repair shop that offers brake adjustment, repair, and replacement services will never run out of brake job customers.

How profitable is a auto repair shop?

Average Profit of a Auto Body Shop In general, a larger auto body shop can earn $100,000 per year, and mechanics themselves can make between $30,000 and $50,000 per year. BizStats offers a breakdown of costs vs revenues. This, of course, will vary depending on your location and area of expertise.

How do I organize my auto repair shop?

5 Ways to Organize Your Auto Shop for Productivity#1 Embrace Technology. You don't have to (and shouldn't) remember everything about every car and every customer. ... #2 Invest in Time-Saving Equipment. ... #3 Keep Your Shop Floor Clear. ... #4 Standardize Common Repairs. ... #5 Minimize Wasted Trips.

How can auto body shop improve business?

5 ways your auto body shop can bring in more workMake the most of email. ... Offer coupons and discounts. ... Provide contact-free auto drop-off and pick-up services. ... Use video to engage customers. ... Send customer reminders.

How do you market yourself examples?

7 of the Most Effective Ways to Market Yourself SuccessfullyIdentify your niche.Seek recognition for your expertise. Showcase what you know by building a knowledge base. ... Share your wisdom.Build a community. ... Be of service to others. ... Be social savvy. ... Remember who you are- is the message to the world.

How can I promote myself professionally?

Here are five free ways to market yourself:Write. One of the best ways to get your name out there and build credibility is to write and share your thoughts publicly. Write a post on LinkedIn. ... Get quoted. Writers and journalists like to include quotes from experts to bolster their argument. You want to be that expert.

How do you promote yourself for a job examples?

Example: “I am ambitious and driven. I thrive on challenge and constantly set goals for myself, so I have something to strive toward. I'm not comfortable with settling, and I'm always looking for an opportunity to do better and achieve greatness. In my previous role, I was promoted three times in less than two years.”

How do you sell yourself?

These tips can help you close the sale on a job offer.Look the part. Many hiring managers will form their first impression of you based on what you're wearing. ... Tailor your elevator pitch. ... Prepare meaningful anecdotes. ... Ask unique questions. ... Always quantify your achievements. ... Say the right things.

Why do you put coupons on the back of receipts?

Because your auto shop coupon is placed on the backs of receipts at a grocery store that is close to your shop you will repeatedly deliver the coupon to people who are most likely to use your services. This method not only hyper-targets local customers you want to attract, but it also fits into virtually any auto shop marketing budget (reaching 1,000 customers can cost as little as $6).

What is loyalty program?

Loyalty programs provide an incentive for customers to keep visiting your auto shop and follow through on repairs that they may have been putting off. This results in more revenue for your business over time.

What are coupons for?

Coupons provide a low-cost, high-exposure option that draws new customers and reminds existing customers of the excellent service you provide. Offers you could use include: 1 Half-off oil change 2 Free oil change with purchase of an emission/safety test 3 Free oil change with any repair of more than a certain dollar amount 4 Free/reduced cost tire rotation with the purchase of another service 5 A certain dollar amount off a specific service (e.g., $25 off a tuneup) 6 A certain percentage off the cost of an overall bill

What are the little stickers on windshields?

The little stickers you put on customers’ windshields are great reminders for them to come back for the next scheduled service. Many additional ways—digital stickers, so to speak—are available to provide that reminder, including emails, texts, and social media direct messages.

What is exclusive incentive?

An exclusive incentive is a powerful motivator for customers who simply need to sing your praises to others to earn the reward.

How many cars do Americans own?

Here’s another statistic: Americans own 272.48 million vehicles. That’s a crazy amount of cars and trucks, yet the average shop sees only 22 vehicles a week. With such a large number of vehicles never making it to a mechanic, auto shop owners can’t be passive in their marketing efforts.

What is referral program?

Referral programs encourage customers to tell their friends and family about your great service and reward them with a free oil change or a discounted service – an offer they can’t get anywhere else.

How to make your mechanic business stand out?

Providing personalized shopping experiences is another way to make your mechanic business stand out. Collect data ( Wifi Marketing makes this easy!) from customers and create profiles that allow you to see when a client is due for a service. Then, send targeted, personalized reminders and deals to customers through either email or SMS. Ideas for deals may include:

Why is customer review important?

Customer reviews are important pieces of strong auto repair marketing strategies as they build trust and encourage new customers to do business with you. Set up systems that encourage past clients to share reviews on feedback cards, review sites, and even filmed testimonials. Don’t file away reviews.

How to market auto repair?

One of the auto repair marketing strategies that will bring customers right into your store is hosting events. Hosting open houses, information sessions, and seminars about car maintenance is a good way to welcome new faces to your auto shop as well as form relationships with past customers.

How to get email addresses from customers?

Use Wifi Marketing or a written form to collect email addresses from your customers and launch an email newsletter. Email is a direct line of communication that allows you to stay in touch with customers. But, it’s only effective if you follow a few best practices.

How to stay in touch with customers?

Another way to stay in touch with customers is following up with them after they have visited your location. Implement a program that requires a call to each of your customers once that have completed a service with your business. This is one of the auto repair marketing strategies that allow you to collect feedback about your performance and create a deeper more personal connection with your customers.

How to capitalize on customers in your store?

Customers in your store are highly engaged prospects. Capitalize on that attention by ditching boring old posters and flyers that customers ignore, and instead use engaging and attractive digital signage marketing tools. Digital screens allow you to customize waiting area television programming, quickly update promotions, deliver animated and video advertisements, and use your programming as a silent, continuous salesperson.

Why are round up posts good?

Round-up posts like this are great because they get your creative, marketing juices flowing. But ideas for auto repair marketing strategies are only powerful if you implement them.

What is the State of the Connected Customer study?

The State of the Connected Customer study, conducted by Salesforce, revealed that smarter use of customer information expands opportunities for sales. Customers want a more personalized experience. They want a business to give them what they need based on their unique situation.

Why is word of mouth marketing important?

Word-of-mouth marketing is powerful because consumers rely heavily on the reviews and recommendations of others before they choose a service provider. Use this to your advantage by building a collection of reviews by current customers to help attract new ones.

How to get feedback after a sale?

A few days after a service or sale is complete, reach out to customers to get feedback and see if you can help in any other way. Resolve issues or concerns. If you find out that a customer had a problem with the service or product, resolve the issue until they are satisfied. Ask for public-facing feedback.

What is digital marketing?

Digital Marketing — A website that is easy to find through search engines is must-have marketing for auto shops. Set up a professional online presence that shares vital information about your business and makes it easy for users to find you.

Why should customer acquisition be a part of marketing?

Customer acquisition should always be a part of your marketing plan because you can’t rely on your current customer base to support your business forever. You must work to bring in new clients. So take these steps to acquire new customers. Help customers find you.

How to market an auto repair shop?

The best marketing ideas for auto repair shops are the ones that increase your referral business through word of mouth. You can spend money on TV ads, SEO and PPC campaigns, and even direct mail, but investing a small fortune on marketing channels that don’t grow your word-of-mouth business isn’t worth the cost. Auto repair and specialty shops need to invest in low-cost marketing ideas that target past and present customers. Keep your business in their minds, and you’ll increase your new customer referrals.

What is the best way to stay in front of your customers?

Email newsletters are the best way to stay in front of your customers. Rather than sending email newsletters that do nothing but promote your business or ask customers to promote your business, send emails that entertain or inform your audience.

How to increase word of mouth for auto repair?

In conclusion, focusing your marketing efforts on your existing customer base is a great way for auto repair shops to increase their word-of-mouth business. You can spend a lot of money on things like TV commercials, radio spots, and direct mail campaigns, but you may be targeting the wrong audiences.

Why is email marketing important?

Content marketing through email is a great way to keep your customers engaged without selling to them. 90% of consumers find custom content useful, and 78% believe that businesses that deliver custom content want to build a good relationship with them.

What is customer service in auto repair?

Customer service has become such a vital component of automotive repair that it is being integrated into auto mechanic education. Many auto mechanic training programs are now teaching students the value of customer service. That involves the instruction of accepted interaction, practices and procedures. These programs cannot shape the personality of auto mechanics, although they can teach them how to provide customers with an exceptional experience. Auto mechanics are becoming more than just skilled technicians, as they are now turning into customer associates as well. This makes for a multi-dimensional skillset in which auto mechanics enhance their overall value in the auto repair industry.

Why are some customers picky?

Some customers can be extremely picky when it comes to their vehicles. They often pay large sums of money for their vehicles, which gives them the right to be discerning. Making vehicle owners feel at ease is part of the job of an auto mechanic. Those mechanics who fail to realize this fact usually see a decline in business.

Why is listening to mechanics important?

Some mechanics are so focused on the actual job that they fail to truly hear what the customer says. Listening to their concerns will strengthen communication and also provide customers with the exact services they want. Staying within budget is important, as is turnaround time. Mechanics who do not listen to their clients may wind up adding to their stress level. And even if the work is done right, customers may seek a new mechanic to alleviate the stress that was caused by the inability to listen.

What is the job of an auto mechanic?

The duties of an auto mechanic have a lot to do with fixing vehicles. Auto mechanics spend a good deal of their workdays underneath cars or hovered over an engine. However, brake repair and engine rebuilds are not the only assignments tasked to auto mechanics. There is also the facet of dealing with customers.

How does trust build business?

Trust builds business as customers come back to certain mechanics because they are comfortable with the fact that they can trust them. But trust is built through more than just quality work. Honesty and integrity go a long way with customers. That means taking the time to present customers with the best options for their specific repair problem. Looking out for the best interest of the customer is a way to really heighten trust levels and is considered very good customer service. Here is a deeper look into other ways that good customer service can generate more business.

What is customer service?

Customer service is no longer relegated to putting on a smile and saying the right things. It now involves a number of different methods. And it is the way mechanics treat customers and engage them on numerous levels that could determine success or failure. Mechanics take on a multi-dimensional approach to their work as it no longer involves just the nuts and bolts. Here are some areas mechanics can focus on when it comes to customer service.

What is social media content?

Some may question what social media has to do with customer service, but in the modern day and age, it is one more way to interact with customers and potential customers. Providing quality content on social media is another facet of customer service.

How to market an automotive company?

As an automotive marketer you need to not only ensure you have GOOD reviews, but you need to go above and beyond to ensure these glowing reviews are everywhere they can possibly be. Yelp, Google, social networks, your own website—ensure you are covering all your bases! You can also take things a step further by creating customer success stories and videos with your most valued customers, and use these in various places, like paid social ads, your website, or your newsletter.

What is the best way to instill trust in automotive marketing?

When it comes to automotive marketing, there is no better way to instill trust than to let your customers speak for you!

What are the features of Google Ads?

Call-only campaigns, call extensions, mobile bid-adjustments, and call tracking— these are just a few of the Google Ads features that the automotive marketer should be prioritizing. Phone calls are common and important within the automotive industry, and phone leads are easier to turn into sales.

What are the challenges of automotive marketing?

One of the biggest challenges automotive marketers face is gaining the trust of their leads. After all, the job of a marketer is to help bring leads in the door so the sales team has people to sell to. But in such a competitive industry—one where the consumer is making a rather large financial decision that will affect their everyday life—automotive marketers do not have it made in the shade.

Why is remarketing important?

Since there is so much comparison shopping going on, and the sales process is such a key component of the car buying process, it is important to not lose new leads in the marketing stage of things.

What percentage of car sales are made at dealerships?

Did you know that 95% of car sales today are made at the dealership, but search is the first place people go to begin their buyer’s journey? It is clear to most automotive marketers that online advertising is key to bring new leads into the dealership. Yet, this automotive marketing strategy comes with many challenges (and costs).

Do ads show up for searches that are not relevant to your business?

Did you know that your ads can show up for searches that are not relevant to your business? And if anyone clicks on them, you still have to pay? Whenever you are bidding on broad or phrase match keywords the potential to show up for irrelevant searches is present.

What is the best way to publicise your brand?

Offering deals and discounts are also a powerful way to publicise your brand. There are now a couple of deal websites in Africa that advertise great deals to deal-hungry customers on a daily basis.

What is a flyer?

Flyers remain a simple but very effective way to publicise and advertise your business. They usually work best for small businesses that target customers within a particular area (such as university campuses, residential estates, offices and industrial areas).

Why do people take the opportunity to buy more?

They love to ‘take the opportunity’ because the same products may not be so cheap tomorrow. (photo credit: blog.mixedchicks.net)

What are some ways to attract more customers?

Just like free stuff, discounts and deals work well too. They are another creative and low cost way to attract more customers to your business.

Why do small businesses fail?

However, most small businesses experience hard times or fail, not because customers do not want to buy their products , but because customers don’t even know their products/services exist in the first place.

How much money do small businesses need to advertise?

With a small daily budget of $10 to $20 per day, small businesses can attract thousands of potential customers to buy products and services. However, it is important you know that online advertising will work best for your business if you have a website for your business.

Why do people love free?

Customers love ‘free’ because they have nothing to lose; they just sit back, relax and enjoy the service or product without any risk. By drawing them into your business, you give them a chance to see and experience something that would have been totally hidden from them if you didn’t open your door.

Email Marketing

Website and Online Marketing

In-Store Marketing

Social Media Marketing

Community Marketing

• 16. Host Events
  One of the auto repair marketing strategies that will bring customers right into your store is hosting events. Hosting open houses, information sessions, and seminars about car maintenance is a good way to welcome new faces to your auto shop as well as form relationships with past custo…
• 17. Get Involved Locally
  Let people in your community know that you are in the area and dedicated to supporting other local initiatives. Get involved with the community by: 1. Sponsoring local community events 2. Working with nearby charities 3. Partnering with other local businesses

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