Repairing Guides

how to grow your auto repair business

by Brielle Beahan DVM Published 3 years ago Updated 2 years ago
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9 Ways to Grow Your Auto Repair Business.

  • 1. Setup your business website. If you don’t have a business website yet, you need one—now! The vast majority of car owners today are under 40, and ...
  • 2. Use local SEO to increase website traffic.
  • 3. Ask for reviews.
  • 4. Partner with other local businesses.
  • 5. Voucher advertising.

6 Ways to Increase Auto Repair Shop Profits
  1. Take a Disciplined Approach to Your Finances. ...
  2. Schedule Appointments. ...
  3. Inspect Every Vehicle. ...
  4. Reduce Fees on Card Transactions. ...
  5. Invest in Current Customers (and Employees) ...
  6. Generate New Customers with Local Coupon Advertising.

Full Answer

How can you improve your auto repair business?

Use auto repair related tools and software that will best suit your business. This will give you more time to improve your business in other ways. Reward loyal customers by gifting them discount vouchers on special days like Christmas or spring break.

Are auto repair shops profitable?

Some auto repair shops are flooded with vehicles coming in for service, yet they don't see profitability because of inefficient processes. In other cases, there might be excellent services and process in place, but they might not have enough customers. A perfect balance between all parts of the business is essential for success.

How can I get money to repair my car?

If you need money to obtain these resources, look into auto-repair loans; some recommended funding services include Reliant Funding, OnDeck and National Funding. Plan your monthly schedules to find you can use external resources. Make data-driven decisions: Data is king in today’s world.

How to run a successful car wash business?

A perfect balance between all parts of the business is essential for success. Charge flat fees for routine services, like monthly car washes or maintenance, will attract more customers to come back to your shop. Be conscious of labor costs. So many businesses fail because of inefficient labor management.

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How do you attract customers to auto repair?

6 Marketing Ideas for Auto Repair Shops to Keep Customers Coming BackA Car Advice Blog.Social Media.Coupon Advertising.Customer Referrals.Customer Loyalty Programs.Service Reminders.

How do auto repair shops grow?

6 tips To Grow Your Automotive Service BusinessAn Automotive Industry-Wide Problem.1) The importance of Top Tier Customer Service.2) Show your customers some love.3) Tech Is taking the industry by storm.4) Get Social.5) Newsletters & Content Creation.6) Word of mouth advertising.

How profitable is a auto repair shop?

Average Profit of a Auto Body Shop In general, a larger auto body shop can earn $100,000 per year, and mechanics themselves can make between $30,000 and $50,000 per year. BizStats offers a breakdown of costs vs revenues. This, of course, will vary depending on your location and area of expertise.

What is the most profitable auto repair?

Brake jobs A car's brakes are one of the most critical. A full-service repair shop that offers brake adjustment, repair, and replacement services will never run out of brake job customers.

How do I run a successful auto repair shop?

How To Manage An Auto Repair Mechanic Shop?Increase Mechanic Productivity.Use Automotive Management Software.Reduce Employee Turnover Rate. ... Give Discounts And Introduce Sales Offers. ... Offer Guarantee & Stand Behind Them. ... Display An Ethics Statement.Store Budget.Reward Your Loyal Customers.

What is the best state to be a auto mechanic?

1. AlaskaTotal Mechanic Jobs:127Location Quotient:1.33 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here3 more rows•Apr 6, 2021

How can I make my auto repair shop more profitable?

6 Ways to Increase Auto Repair Shop ProfitsTake a Disciplined Approach to Your Finances. ... Schedule Appointments. ... Inspect Every Vehicle. ... Reduce Fees on Card Transactions. ... Invest in Current Customers (and Employees) ... Generate New Customers with Local Coupon Advertising.

Are muffler shops profitable?

Starting a muffler shop business can be an excellent entrepreneurial activity. With muffler installation experience, you will be able to parlay your background into a profitable business.

How much do car washes make?

The Houston Chronicle, reporting on a survey conducted by Auto Laundry News, a leading car wash industry publication, said that profits can range from $55,000 to $100,000 per year for a self-service car wash to $500,000 to $900,000 for a full-service business.

What is the biggest automotive repair company?

Almost all of the auto repair franchises saw growth this year. Big O Tires tops the list in sales growth at 7.2 percent, with Tuffy Tire next up 3.6 percent. The rest of the companies saw 1 percent or less sales growth this year.

Are body shops profitable?

The 2016 FenderBender KPI Survey shows dealer-owned body shops had the highest percentage of respondents (32.4 percent) generating an overall net profit of 16 percent or higher. But independent, single-location shops are also holding their own these days, especially in comparison to MSOs and franchise shops.

How many auto repair shops are in the US?

In the fourth quarter of 2020, there were nearly 234,700 auto repair and maintenance centers in the U.S., a 0.9 percent increase from the previous year. Between the fourth quarter of 2010 and 2020, the industry added over 13,000 establishments.

How big is the auto repair industry?

Auto Mechanics in the US - Market Size 2003–2028$78.4bnAuto Mechanics in the US Market Size in 20223.5%Auto Mechanics in the US Market Size Growth in 20221.9%Auto Mechanics in the US Annualized Market Size Growth 2017–20221 more row

How many auto repair shops are in the US?

In the fourth quarter of 2020, there were nearly 234,700 auto repair and maintenance centers in the U.S., a 0.9 percent increase from the previous year. Between the fourth quarter of 2010 and 2020, the industry added over 13,000 establishments.

What is a good parts to labor ratio?

According to Bob O'Connor of Motor Magazine, a parts-to-labor ratio in the range of 0.8 to 1 is considered normal for the auto repair industry.

Are auto shops profitable GTA 5?

They can bring a profit of around $160,000 to $170,000 for each mission. Exotic Exports: After completing their first Contract, players can unlock a list of cars on a blackboard inside the Auto Shop.

Why are auto repair shops not profitable?

Some auto repair shops are flooded with vehicles coming in for service, yet they don't see profitability because of inefficient processes. In other cases, there might be excellent services and process in place, but they might not have enough customers.

How to improve your business?

Automate your day to day processes to improve speed, efficiency, and profitability of your business. Use auto repair related tools and software that will best suit your business. This will give you more time to improve your business in other ways.

How to get help with a bottleneck?

Get External Help: Don’t overestimate your business capabilities. Get part-time mechanics or borrow machinery during peak times. This will remove bottlenecks without permanent investments like new machines or full-time staff. If you need money to obtain these resources, look into auto-repair loans; some recommended funding services include Reliant Funding, OnDeck and National Funding. Plan your monthly schedules to find you can use external resources.

How to start a business with a goal?

You might have started your business with a goal, but be flexible enough to alter it, if required. Have very short-term plans to reach your ultimate goal. Prioritize: A big part of planning is prioritization. Prioritize your work and choose the most energetic time of your day to do important jobs.

How to increase word of mouth marketing?

Develop customer referral program which will help accelerate word of mouth marketing. You can reward your customers with a discount on the next service.

How to avoid failure in business?

So many businesses fail because of inefficient labor management. Choose your staff carefully, and make sure they are well-trained before they start to work . One good staff member is worth two bad ones. Don’t be tempted to recruit novices to your team only because they are ready to work for less money.

What are the best practices for a shop?

You can save money when your business has a structure and process flow. Here are a few best practices followed by successful businesses. Set a detailed goal, not a vision: Be futuristic and realistic.

1. Send Coupons and Special Offers

Many consumers avoid preventative auto services that they deem “nonessential.” An effective way to target this audience with your auto repair marketing is to send out coupons and special offers to your SMS subscriber list. You can even use exclusive discounts to entice customers to sign up to receive text messages from your business.

2. Send Service Reminders

Building trust with your customers is a crucial part of auto repair business marketing, and being helpful is an easy way to earn that trust. While most car owners know they need to keep up with regular maintenance checks, they might not know how often to bring their cars into an auto repair shop.

3. Send Appointment Confirmations

Missed appointments not only cost your business time and money — it can also be frustrating for a client whose car needs repair. Many auto repair shops have started using SMS text messages to send appointment reminders and ask customers to confirm their slot.

4. Ask for a Review

Customer reviews play a significant role in auto repair marketing and can encourage potential customers to do business with you. Text messaging makes it easier than ever for business owners to collect reviews: Send out a survey link via SMS or create a text message poll to collect feedback.

5. Ask for Referrals

Leverage the power of word of mouth by creating a referral program for your business. Inform your clients that they can receive rewards like free add-on services and special discounts if they refer a new customer to your business.

6. Send Social Media Invitations

Adding social media marketing to your promotional strategy can make it easier for clients to ask questions and learn more about car maintenance.

7. Create Customer Loyalty Programs

Studies show that 75% of consumers would engage with a customer loyalty program if accessible on mobile. Boost your auto repair business marketing with text-based loyalty programs to nurture relationships with your most loyal customers.

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