how to get more customers in my auto repair shop

^{How to Get More Customers in Your Auto Repair Shop}

• Establish Yourself as the Expert in the Community. It’s not uncommon to hear people say that they don’t trust their mechanic. ...
• Stay in Contact. It’s difficult to stay relevant as a repair shop because customers can go months without ever needing work done on their cars.
• Send Service Reminders. Staying in touch with your customer means more than just driving a repeat sale, it’s also a way for you to forge a long-term relationship with your ...
• Be Accommodating. Your current and prospective customers are people with busy lives. Generally speaking, most will opt out of routine maintenance because they can’t imagine a day without their car.
Offer Loyalty Rewards. The main goal of getting customers back in your shop, whether it’s through text promotions, service reminders, or a killer snack bar, is to create loyal customers ...
Make it Happen with BayIQ. Integrating all of these new tactics to drive sales doesn’t have to be a massive undertaking. ...

How to increase auto repair shop profits?

6 Ways to Increase Auto Repair Shop Profits. 1 1. Take a Disciplined Approach to Your Finances. No amount of tips or secrets will increase your profits if you don’t treat your finances with ... 2 2. Schedule Appointments. 3 3. Inspect Every Vehicle. 4 4. Reduce Fees on Card Transactions. 5 5. Invest in Current Customers (and Employees) More items

How much do auto repair shops make from coupons?

Targeting shoppers at your local grocery store, the RTUI program puts your auto repair shop’s coupon right in the hands of qualified local car owners. This Valvoline location receives a minimum of 10 grocery store receipt coupons a day. Multiplied by their average ticket of $70, and Valvoline makes $21,000 in revenue each month!

How can I make my oil shop more customer-friendly?

Make more accurate predictions of who needs to be in the shop and when, order parts in advance, and control your work mix. One way to schedule appointments is to send out direct mail postcards that remind customers when their next oil change is due. Plus, you can add a link to a web page where customers can schedule their appointment online.

How can I make my shop more profitable?

While it takes some extreme discipline and patience, your shop can be more profitable with just a few changes. Here are 6 ways to reduce cost and increase revenue that actually impact your bottom line. 1. Take a Disciplined Approach to Your Finances

How do you attract customers to auto repair?

6 Marketing Ideas for Auto Repair Shops to Keep Customers Coming BackA Car Advice Blog.Social Media.Coupon Advertising.Customer Referrals.Customer Loyalty Programs.Service Reminders.

How can I grow my auto repair business?

6 tips To Grow Your Automotive Service BusinessAn Automotive Industry-Wide Problem.1) The importance of Top Tier Customer Service.2) Show your customers some love.3) Tech Is taking the industry by storm.4) Get Social.5) Newsletters & Content Creation.6) Word of mouth advertising.

How do I advertise my auto repair?

Keep on reading.10 auto repair marketing ideas to grow local business. ... Create a website. ... Employ email marketing campaigns. ... Start a blog. ... Drive engagement through social media marketing ideas. ... Host a YouTube channel. ... Host events. ... Coupon advertising.More items...•

How do auto shops increase sales?

If you are curious about what is the best marketing for auto repair shop, keep reading.Website Branding. ... Search Engine Optimization. ... Social Media. ... Email Marketing. ... Local Reviews. ... Content Marketing. ... Referral Program. ... Reward Program.More items...•

What is the most profitable auto repair?

Brake jobs A car's brakes are one of the most critical. A full-service repair shop that offers brake adjustment, repair, and replacement services will never run out of brake job customers.

How do mechanics promote their business?

Mechanics find customers through advertisements online. Online advertising for mechanics is one of the most cost-effective solutions you can opt for. It's not just cheaper, but it's very flexible. Flexibility in advertising allows you to start an ad campaign for as little as $5 per day (or $150 per month).

How profitable is a auto repair shop?

Average Profit of a Auto Body Shop In general, a larger auto body shop can earn $100,000 per year, and mechanics themselves can make between $30,000 and $50,000 per year. BizStats offers a breakdown of costs vs revenues. This, of course, will vary depending on your location and area of expertise.

How can I make my repair shop more efficient?

Here are some tips for increasing efficiency in your shop to get these results.Improve visibility. Do you know what is in your automotive shop at all times? ... Take advantage of on-site training. ... Embrace technology. ... Decrease employee turnover rate. ... Appreciate your staff.

How do you increase the profitability of a workshop?

The following ways are crucial to maximizing workshop profits.Adopt innovation. ... Offer auto fix financing. ... Become your client's choice. ... Make help advantageous. ... Improve the experience. ... Integrate the service drive with sales. ... Add VAS to your service list.

How do you grow an auto shop?

10 Steps to Grow Auto Repair Shop Sales in 2011#1: Avoid the HIPPO. ... #2: Cut traditional media. ... #3: Talk less about you and more about customer needs and wants. ... #4: Stay focused on marketing. ... #5: Pay attention to ROI. ... #6: Analyze everything about customers. ... #7: Sharpen your axe. ... #8: Interact with existing customers.More items...

Why is it so hard to stay relevant as a repair shop?

It’s difficult to stay relevant as a repair shop because customers can go months without ever needing work done on their cars. That’s why it’s important to maintain a consistent channel of communication in between visits.

What does it mean to stay in touch with your customers?

Staying in touch with your customer means more than just driving a repeat sale, it’s also a way for you to forge a long-term relationship with your customers. A great way you can do that is to send service reminders.

Do people trust mechanics?

It’s not uncommon to hear people say that they don’t trust their mechanic. In fact, according to the National Highway Traffic Safety Administration, consumers lose tens of billions of dollars each year due to unnecessary repairs, further reinforcing the negative relationship between mechanics and customers.

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Tips to Get More Customers in Your Repair Shop

You’ve seen it in your shop, no doubt—when the economy gets tough or a little dicey, people tend to forego repairs or maintenance on their vehicles. Every business has slower periods, but the automotive repair industry is especially affected by economic downturns. It’s important to be able to respond to these slow periods proactively.

1. Create a website for your shop

Showcasing your brand through a website is one of the most effective auto repair marketing strategies.

Why build a website?

A website helps you establish an online presence and gives potential customers more clarity about your brand. Research shows that approximately 77% of customers visiting auto shops conduct online research before picking a service provider.

What should you include on your website?

Shop information: What does your shop do? A website can be effective in highlighting the services that you offer. For example, a shop called “John Smith’s Auto Repair Services” does not convey the full story to potential customers.

How to increase profits in auto repair?

To increase your auto repair shop profits, follow these rules: Reduce Exp enses. It never hurts to look through your expenses and cut extra services that aren’t contributing to your bottom line. For example, some shop owners cut their monthly trash pickup bill in half by switching to an every-other-week schedule or switching to a smaller dumpster. ...

Why is it important to reduce idle time in garage?

Reducing idle time in the garage is key to increasing profitability. You’re already paying for the lights to be on all day, so if you don’t have cars in bays, you’re spending money without getting anything in return.