Effective Ways to Get More Business for Your Car Repair Shop
- Create a Blog. Today, this is one of the first things your business should do regarding marketing efforts. Believe it or...
- Use Social Media. Instagram, Twitter, Facebook, YouTube, and other social media platforms can help you grow your...
- Create an Email Newsletter. Create a dedicated email account for your...
Full Answer
How to market your auto repair business?
You can use auto repair marketing strategies to target local customers that search for an auto shop or mechanic near them by: 6. Create a Referral Rewards Program Put your customers to work for you by offering a referral rewards program.
How do you attract new customers to your auto shop?
Hosting open houses, information sessions, and seminars about car maintenance is a good way to welcome new faces to your auto shop as well as form relationships with past customers. 17. Get Involved Locally
Should you offer maintenance services at your auto repair shop?
If you offer regular maintenance services at your auto repair shop, consider implementing a program that ensures your customers return to you for all their upcoming needs. Create a subscription service plan that allows customers to spread their payments out over time in return for discounted scheduled services.
How much do auto repair shops make from coupons?
Targeting shoppers at your local grocery store, the RTUI program puts your auto repair shop’s coupon right in the hands of qualified local car owners. This Valvoline location receives a minimum of 10 grocery store receipt coupons a day. Multiplied by their average ticket of $70, and Valvoline makes $21,000 in revenue each month!
How can I promote my auto repair business?
If you are curious about what is the best marketing for auto repair shop, keep reading.Website Branding. ... Search Engine Optimization. ... Social Media. ... Email Marketing. ... Local Reviews. ... Content Marketing. ... Referral Program. ... Reward Program.More items...•
How do you attract customers to auto repair?
6 Marketing Ideas for Auto Repair Shops to Keep Customers Coming BackA Car Advice Blog.Social Media.Coupon Advertising.Customer Referrals.Customer Loyalty Programs.Service Reminders.
How do mechanic shops increase business?
6 tips To Grow Your Automotive Service BusinessAn Automotive Industry-Wide Problem.1) The importance of Top Tier Customer Service.2) Show your customers some love.3) Tech Is taking the industry by storm.4) Get Social.5) Newsletters & Content Creation.6) Word of mouth advertising.
How profitable is a auto repair shop?
Average Profit of a Auto Body Shop In general, a larger auto body shop can earn $100,000 per year, and mechanics themselves can make between $30,000 and $50,000 per year. BizStats offers a breakdown of costs vs revenues. This, of course, will vary depending on your location and area of expertise.
Why is the auto repair industry slowing down?
Growing Preference For Having Dealerships Handle Repairs In recent years, automobile owners have shown a growing preference for their maintenance and repair services at automobile dealerships. This has led to a steady decrease in people who take their vehicles to local auto repair shops.
How can I make my auto repair shop more profitable?
6 Ways to Increase Auto Repair Shop ProfitsTake a Disciplined Approach to Your Finances. ... Schedule Appointments. ... Inspect Every Vehicle. ... Reduce Fees on Card Transactions. ... Invest in Current Customers (and Employees) ... Generate New Customers with Local Coupon Advertising.
How much do car washes make?
The Houston Chronicle, reporting on a survey conducted by Auto Laundry News, a leading car wash industry publication, said that profits can range from $55,000 to $100,000 per year for a self-service car wash to $500,000 to $900,000 for a full-service business.
Are body shops profitable?
The 2016 FenderBender KPI Survey shows dealer-owned body shops had the highest percentage of respondents (32.4 percent) generating an overall net profit of 16 percent or higher. But independent, single-location shops are also holding their own these days, especially in comparison to MSOs and franchise shops.
How do auto shops increase sales?
Here are 5 marketing ideas for auto repair shops to help increase their word-of-mouth referrals.Use Email Newsletters to Keep in Touch. Email newsletters are the best way to stay in front of your customers. ... Thank People for Their Business. ... Be Social. ... Get Reviewed. ... Ask for Referrals. ... Stay in touch more easily.
How does auto workshop increase revenue?
The following ways are crucial to maximizing workshop profits.Adopt innovation. ... Offer auto fix financing. ... Become your client's choice. ... Make help advantageous. ... Improve the experience. ... Integrate the service drive with sales. ... Add VAS to your service list.
Create a Blog
Today, this is one of the first things your business should do regarding marketing efforts. Believe it or not, creating a blog and utilizing the right automotive SEO will pay off and provide you with a lot more interest and traffic.
Use Social Media
Instagram, Twitter, Facebook, YouTube, and other social media platforms can help you grow your business, as well. Once you create a blog, it’s a good idea to create a page on these social media platforms, too.
Create an Email Newsletter
Create a dedicated email account for your business. Once made, link it to your social media pages and blog. You can get people to sign up to receive emails by offering something free, like an oil change. Once you have their contact information, you can create weekly or monthly newsletters to send with news, freebies, and more.
Checkup or Oil Change Reminder
Be sure you are investing in your existing customers by sending reminders and emailing them about when to have their cars checked or oil changed. You can even use some services that will automatically send emails and updates to clients. With this, you can create one email and then a timer to send it at the appropriate time to the right person.
Use Online Review Sites and Directories
Make sure that you ask your customers to leave a review for your business on a review site or directory. Every positive review you receive is invaluable and can help create buzz around your business.
Follow Up with Former Clients
While online marketing can be extremely effective at increasing your current clientele, you should also focus on traditional marketing efforts. If you have customers who have not come in for a while, be sure to call them and make sure everything is going well. You can also offer a free checkup the next time they visit your shop.
Send Out Holiday Cards to Your Clients
The holidays are a great time to bring people together and remind your customers that you are there. Be sure they know you are open and can help with any type of auto repair issue they have. You can even create a funny holiday card to encourage people to come in and see you during the season.
How to increase profits in auto repair?
To increase your auto repair shop profits, follow these rules: Reduce Exp enses. It never hurts to look through your expenses and cut extra services that aren’t contributing to your bottom line. For example, some shop owners cut their monthly trash pickup bill in half by switching to an every-other-week schedule or switching to a smaller dumpster. ...
How to get new customers for auto shop?
One of the best sources of new customers is your current ones! Encourage a referral program for your auto shop that rewards customers with discounts or gifts. Often the only barrier to getting referrals is just a quick question as they are checking out, “Do you know anyone who could use an expert oil change?”
Why schedule repair appointments?
Scheduling repair appointments helps control labor costs. Make more accurate predictions of who needs to be in the shop and when, order parts in advance, and control your work mix.
How to reduce your expenses?
Reduce Expenses. It never hurts to look through your expenses and cut extra services that aren’t contributing to your bottom line. For example, some shop owners cut their monthly trash pickup bill in half by switching to an every-other-week schedule or switching to a smaller dumpster. Other shop owners have cut the expense for off-site storage by selling off old items. And still, others have reduced expenses by price-matching their laundry services.
How to retain employees?
To retain employees, invest in training and tools to help your technicians be more efficient and improve their work atmosphere. This can reduce turnover and improve the productivity of each employee.
Why is it important to reduce idle time in garage?
Reducing idle time in the garage is key to increasing profitability. You’re already paying for the lights to be on all day, so if you don’t have cars in bays, you’re spending money without getting anything in return.
Is it possible to spend money on advertising and increase profits at the same time?
Is it possible to spend money on advertising and increase profits at the same time? Absolutely! The key is to find an advertising program that is low-cost and incredibly effective.
3 Ways To Get More Business From Your Auto Repair Customers
As an auto repair shop, much of your success depends on bringing in a steady stream of new customers. After all, the person who comes in today for a repair may not return to your shop for several months, when their car is in need of additional maintenance. But this doesn’t have to be the case.
1. Personalized Email Marketing
Today's email marketing has the ability to be more innovative than ever. By segmenting your audience based on their age, family status, type of vehicle, or other relevant criteria, your auto repair shop can craft lists of email recipients that are highly personalized.
2. Seasonal Promotions
Certain repairs have a seasonal nature to them. Family road trips during summer months may require a tune-up. Spring means the onset of rainy weather, making new wiper blades a must. When cold weather sets in, a radiator flush and fill with antifreeze will be something every car owner needs.
3. Service Subscriptions
Every automobile needs routine scheduled maintenance to maintain its value and perform well. However, life happens. Many car owners forget or lose track of what needs to be done and when. Why not make it easy for them? Offer a subscription service that gives them a heads-up when it's time to rotate the tires or change the oil.
How to attract new customers?
Networking is an often-overlooked way to attract new customers. Find other small businesses in your community to connect with. This is most easily done online, on social media platforms like Facebook. Follow these businesses on social media, and think about mentioning them in a post; this can be an excellent way to generate goodwill.
How to drum up word of mouth business?
Most of these types of organizations have monthly meetings where you can meet other small business owners and discuss the possible benefits of networking. Rubbing elbows with other local business owners and making a good impression can be a great way to drum up word of mouth business or recommendations.
What is B2B automotive?
The B2B Automotive team provides a strategic mix of traditional and digital design, public relations, brand development, web design, search engine optimization (SEO) and social media initiatives designed to grow your annual revenue. If you are unsure of your online presence and digital marketing needs, B2B Automotive is happy to provide you with a consultation via phone, online or arrange a shop visit. For more information, contact us at [email protected] or 415.787.AUTO.
Why is my car repair shop so difficult?
That means you could put your hands on the wheel and steer yourself to success with minimal effort.
How do car repair shops benefit the community?
Car repair shops and the people who work for them benefit greatly from building a personal connection with their customers. When you become connected to your community, you can become a big part of peoples’ lives.
Why is offering new services important?
Offering new services and staying tuned to trends is important to any business. While some elements of car repair will stay the same through the years, others are bound to grow and change. When you offer new services to your customers, you can expand your market and tell them you want to grow and change with them.
Do small businesses have a website?
Even in this heavily interconnected era, nearly half of small businesses still don’t have a website. Just having a website could be a way to bring new business to your car repair shop and allow you to invest in new tools and techniques. With so many drivers and so much competition, small efforts should be able to increase your customer base.
How to market auto repair?
One of the auto repair marketing strategies that will bring customers right into your store is hosting events. Hosting open houses, information sessions, and seminars about car maintenance is a good way to welcome new faces to your auto shop as well as form relationships with past customers.
How to make your mechanic business stand out?
Providing personalized shopping experiences is another way to make your mechanic business stand out. Collect data ( Wifi Marketing makes this easy!) from customers and create profiles that allow you to see when a client is due for a service. Then, send targeted, personalized reminders and deals to customers through either email or SMS. Ideas for deals may include:
Why is customer review important?
Customer reviews are important pieces of strong auto repair marketing strategies as they build trust and encourage new customers to do business with you. Set up systems that encourage past clients to share reviews on feedback cards, review sites, and even filmed testimonials. Don’t file away reviews.
How to get email addresses from customers?
Use Wifi Marketing or a written form to collect email addresses from your customers and launch an email newsletter. Email is a direct line of communication that allows you to stay in touch with customers. But, it’s only effective if you follow a few best practices.
How to stay in touch with customers?
Another way to stay in touch with customers is following up with them after they have visited your location. Implement a program that requires a call to each of your customers once that have completed a service with your business. This is one of the auto repair marketing strategies that allow you to collect feedback about your performance and create a deeper more personal connection with your customers.
How to capitalize on customers in your store?
Customers in your store are highly engaged prospects. Capitalize on that attention by ditching boring old posters and flyers that customers ignore, and instead use engaging and attractive digital signage marketing tools. Digital screens allow you to customize waiting area television programming, quickly update promotions, deliver animated and video advertisements, and use your programming as a silent, continuous salesperson.
How to expand your customer reach?
Swap marketing materials with your business neighbors to expand your customer reach. You can also take this partnership to social media and offer joint social competitions by asking people to follow each business account and tag a friend. The winner gets a product or service from each participating business.
