18 Marketing Strategies for Your Auto Repair Shop You Need to Try Right Now.
- 1. Send Regular Emails.
- 2. Send Personalized Service Reminders and Deals via Email or Text.
- 3. Create a Follow-Up Program.
- 4. Provide Explanatory Videos Online.
- 5. Connect with Local Shoppers Online.
Full Answer
What is the best auto repair shop marketing?
When it comes to auto repair shop marketing, the first thing you should focus on is your website. Your website is the first place people visit to find out more about your auto repair shop. Since all your other marketing efforts are going to link back to your website, it's critical that all important information about your shop is easily available.
How do you market a car repair shop?
One of the auto repair marketing strategies that will bring customers right into your store is hosting events. Hosting open houses, information sessions, and seminars about car maintenance is a good way to welcome new faces to your auto shop as well as form relationships with past customers. 17.
How to increase customers for your auto repair shop?
19 Auto Repair Shop Marketing Ideas to Increase Customers. 1 1. Update Your Website. When it comes to auto repair shop marketing, the first thing you should focus on is your website. Your website is the first ... 2 2. Auto Advice Blog. 3 3. Google My Business Account. 4 4. Claim your business pages. 5 5. Bookings. More items
Why do I need a website for my auto repair shop?
Your website is the first place people visit to find out more about your auto repair shop. Since all your other marketing efforts are going to link back to your website, it's critical that all important information about your shop is easily available.
How can I promote my auto repair shop?
If you are curious about what is the best marketing for auto repair shop, keep reading.Website Branding. ... Search Engine Optimization. ... Social Media. ... Email Marketing. ... Local Reviews. ... Content Marketing. ... Referral Program. ... Reward Program.More items...•
How do I advertise my repair business?
Targeting a specific audience.Building your website and SEO.Managing your online listings and reviews.Using ad services.Running email marketing campaigns.Designing memorable logos and signage.Using social media and word-of-mouth advertising.Advertising and beyond.
How do mechanics attract customers?
Tips to Get More Customers For Your Auto Repair ShopBuild Your Brand and Market It.Reach out to Loyal customers.Be Active on Social Media Handles.Hold Free Training & Promotional Sessions.Manage Your Shop Well Using 5iQ Workshop Software.Connect with Other Small Business Owners.Keep Your Customers Close and Satisfied.
How profitable is a auto repair shop?
Average Profit of a Auto Body Shop In general, a larger auto body shop can earn $100,000 per year, and mechanics themselves can make between $30,000 and $50,000 per year. BizStats offers a breakdown of costs vs revenues. This, of course, will vary depending on your location and area of expertise.
How do I get more customers in my auto shop?
Here are 5 marketing ideas for auto repair shops to help increase their word-of-mouth referrals.Use Email Newsletters to Keep in Touch. Email newsletters are the best way to stay in front of your customers. ... Thank People for Their Business. ... Be Social. ... Get Reviewed. ... Ask for Referrals. ... Stay in touch more easily.
What is your marketing plan?
The marketing plan details the strategy that a company will use to market its products to customers. The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives.
How much does a mechanic shop owner make a month?
Auto Repair Owner SalaryAnnual SalaryMonthly PayTop Earners$81,500$6,79175th Percentile$57,500$4,791Average$52,969$4,41425th Percentile$31,500$2,625
How can I make my auto repair shop more profitable?
6 Ways to Increase Auto Repair Shop ProfitsTake a Disciplined Approach to Your Finances. ... Schedule Appointments. ... Inspect Every Vehicle. ... Reduce Fees on Card Transactions. ... Invest in Current Customers (and Employees) ... Generate New Customers with Local Coupon Advertising.
What is a good parts to labor ratio?
According to Bob O'Connor of Motor Magazine, a parts-to-labor ratio in the range of 0.8 to 1 is considered normal for the auto repair industry.
Why do auto shops use email?
Email helps to keep in touch with your customers. Unlike many other industries, auto shops can be bad at getting the email addresses of customers or website visitors. This automated process is a great way to increase sales and repeat sales.
How to make your business more approachable?
Use social media to make you more approachable and to share the wins that you can celebrate daily. Feature photographs of happy customers, beautiful cars, or even behind the scenes in the auto shop. This is a great way to not only show that you care about your customers and see them as individuals, but it gives them insight into the people behind the brand. This will make customers see you and your brand as relatable and more likely to use your services.
What is SEO in auto repair?
SEO, or search engine optimization, involves you making sure that search engines know to list your website when people are looking for specific things. So you want to make sure that your auto shop appears, for example, when people are looking for “ [Your City] Auto Repair”.
How to get customers to leave reviews on Google?
Encourage customers to leave reviews whenever possible. When it comes to where you place on Google searches, the site takes around 200 factors into consideration, but online reviews are a huge component of it. Train and ask your staff to request reviews. It’s also encouraged to follow up with clients after their visits with you. This is a great way to ensure that you’re getting the benefits of your hard work without having to spend an extra dollar. Word of mouth is the best free advertisement around.
Why is it important to know your brand?
It’s important for you to know your brand so that you can easily explain it to other people. Has your auto shop been in business for a long time? Is your business family owned? Whenever possible, you want to make sure that people can know and understand your brand’s image and what you stand for. Make sure to highlight customer testimonials along the way.
How to increase the likelihood of people opening up your emails?
Look into segmenting your audience. You know from experience that an oil change customer has different needs if they’re a truck owner. By creating segments, you increase the likelihood of people opening up your emails (which is the point of sending them in the first place) and means you can tailor information to them.
What is the first place people visit to find out more about your auto repair shop?
Your website is the first place people visit to find out more about your auto repair shop.
How to improve SEO for auto repair?
To increase your ranking in search results, you should also perform search engine optimization (SEO). One of the ways to improve the SEO of your auto repair business is to run a blog. Back to Top. 2.
What is auto advice blog?
An auto advice blog is a simple marketing idea and a great way to connect with your customers, provide them with valuable information, and establish yourself as a trusted source in the auto repair industry.
What should be included in a marketing plan?
Your marketing plan should include updating your website, running an auto advice blog, claiming your Google My Business and other business review pages, enabling bookings, capturing leads through forms, and encouraging reviews in the website and online presence front.
What is the best website to find reviews of auto shops?
Although Google is usually the first source, people use when searching for reviews of auto shops, claiming your business page on other customer review sites such as Yelp!, Angie’s List, and Yellow Pages should be an equally important part of your online marketing strategy.
Why is email marketing important?
Keeping in regular contact with your customers is important if you want your business to stay top of mind. Since email marketing is a practically free form of advertising and the most direct way of reaching your customers , you shouldn't ignore it. A simple idea for regular emails is to send a newsletter.
Why is it important to allow customers to make appointments?
Allowing your customers to make appointments is a great way for your business to accommodate customers outside of business hours.
Why do you need a business plan for your auto repair shop?
Think of a business plan as a GPS for your shop. Not only will it direct you from Point A to Point B, but it optimizes your route.
Can your shop survive without a plan?
According to the U.S. Bureau of Labor Statistics (BLS), approximately 20% of new businesses fail during the first two years of starting operations, 45% during the first five years, and 65% during the first ten years. Only 25% of them make it to 15 years or more. Why’s that?
Creating an auto repair business plan
Now that you know why a business plan is important, it’s time to put pen to paper. Here are some pointers to help you get started:
Email Marketing
- 1. Send Regular Emails
Use Wifi Marketingor a written form to collect email addresses from your customers and launch an email newsletter. Email is a direct line of communication that allows you to stay in touch with customers. But, it’s only effective if you follow a few best practices. 1. Know your audience. Befo…
Website and Online Marketing
- 4. Provide Explanatory Videos Online
Whether you publish on your business’s YouTube channel or embed directly into your website, videos are a great way to capture customer attention and provide useful, visual, information for them about their vehicle and services needed. - 5. Connect with Local Shoppers Online
While it may seem like the internet is a tool for connecting with people all over the world, it is also a very useful tool for connecting with people right in your neighborhood. You can use auto repair marketing strategies to target local customers that search for an auto shop or mechanic near th…
In-Store Marketing
- 8. Implement a Services Subscription Plan
If you offer regular maintenance services at your auto repair shop, consider implementing a program that ensures your customers return to you for all their upcoming needs. Create a subscription service plan that allows customers to spread their payments out over time in retur… - 9. Educate customers through informative in-store content.
Auto shop customers are notoriously skeptical, so you have to work to build trustwith them. One way to do that is by providing informative content that alleviates their fears, concerns, and confusion. In-store signage provides content that: 1. Explains how services are performed and w…
Social Media Marketing
- 11. Encourage Engagement on Social Media
Use your social media channels as another way to deliver both informative and engaging content. You don’t need to be on every social media platform. But as part of your auto repair marketing strategies, create at least a profile on Facebook and regularly update your page with content tha… - 12. Reward Customers for Social Check-In’s and Mentions
Take engagement a step further. Positive social mentions about your brand are good for business. They are a form of free advertising because they put your business in front of an audience without any work or payment on your part. So, encourage your customers to mention y…
Get Started!
- Round-up posts like this are great because they get your creative, marketing juices flowing. But ideas for auto repair marketing strategies are only powerful if you implement them. Don’t use this post to get ideas, then fail to follow through and execute your plans. Whichever channels you wish to utilize, create a plan of action to execute your marketing program effectively. Draw up an offic…